Tourism has faced some challenges in recent years, especially with protests against overtourism in major European cities. However, there is still good news for those seeking new destinations. Across the globe, there are hidden gems with rich cultural offerings and fewer crowds, and these countries are eagerly welcoming travelers to experience all they have to offer.
From historic cities to breathtaking landscapes, the following countries are using tourism to build stronger economies, create jobs, and offer travelers a more sustainable and authentic experience.
Greenland: A New Era of Travel
Greenland is setting the stage for a tourism boom, with new international airports planned for Nuuk and Ilulissat, the latter opening in 2026. This infrastructure expansion will make it easier for tourists to fly directly into the capital, creating economic opportunities for local communities.
Focusing on adventure and year-round tourism, Greenland invites visitors to enjoy activities such as whale watching, rock climbing, and camping on the Greenland Ice Sheet. The country is also leaning into dark sky tourism, offering extraordinary views of the northern lights during the long winter months.
While Greenland aims to increase tourist numbers, it remains committed to maintaining a balance that benefits both residents and visitors. Tanny Por from Visit Greenland emphasizes the importance of quality over quantity, ensuring the tourism industry positively impacts the country without overwhelming local communities.
Morocco: Preparing for the 2030 World Cup
As Morocco gets ready to co-host the 2030 World Cup with Spain and Portugal, it has a golden opportunity to boost its tourism sector. The country aims to double its annual tourist arrivals by 2030, with new hotels and accommodations being built across key cities like Tangier, Casablanca, and Fez.
Though tourist numbers are expected to rise, the country is shifting focus to less-visited destinations. Travelers seeking an authentic experience can explore places like Fez, known for its vast medina, or Agadir, where beautiful beaches and surf lessons await.
Serbia: Sustainable Tourism in the Balkans
Neighboring Croatia has seen a surge in tourism, and Serbia is following suit, but with a focus on sustainability. Serbia is developing its tourism strategy to support eco-friendly travel, including mountain tourism, birdwatching, and wellness retreats. The country has seen a 20% increase in international tourists in 2023, thanks to its focus on nature-rich experiences.
Serbia’s second-largest city, Novi Sad, offers a charming, less crowded alternative to places like Prague or Budapest, with Hapsburg heritage, beautiful architecture, and local delicacies like strudel and goulash. For those seeking an authentic Balkan experience, Serbia is becoming a hidden gem.
Georgia: A Rising Star in Tourism
Georgia, located at the crossroads of Europe and Asia, is quickly becoming a sought-after destination. With a new 10-year development plan, the country is making travel easier for visitors of all types, from cruise tourists to independent travelers. The capital city, Tbilisi, offers a mix of charming cobbled streets, historical landmarks, and vibrant culture.
Georgia’s unique offerings include ancient cave towns, Soviet-era architecture, and a thriving wine scene. While the country continues to develop its infrastructure, tourism revenue is helping drive these improvements, making it an exciting destination for adventurous travelers.
As these countries prepare to welcome more visitors, tourism continues to play a key role in supporting local economies and providing authentic experiences. Whether you’re interested in the stunning landscapes of Greenland or the rich history of Georgia, these destinations offer something for everyone.
Source: BBC News
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