One-Day Economic Blackout Planned for Feb. 28

A Nationwide Boycott in Protest

Consumers across the U.S. are preparing for a 24-hour economic blackout on Feb. 28, protesting corporate greed and rollbacks on Diversity, Equity, and Inclusion (DEI) programs. Organizers urge people to avoid spending money for one day or, if necessary, support small businesses instead.

The movement, started by Instagram user TheOneCalledJai (real name John Schwarz), has gained traction with consumers who feel frustrated with corporate policies.

Expanding the Movement Beyond Feb. 28

The one-day blackout is just the beginning. The People’s Union, founded by Schwarz, has organized further boycotts against major corporations, including:

• Amazon (March 7-14)
• Nestlé (March 21-28)
• Walmart (April 7-14)
• A second one-day blackout on April 18

Do Boycotts Work?

Consumer boycotts have led to policy changes in the past, especially when there’s clear action demanded. Experts note that while not all boycotts succeed, they bring attention to key issues and pressure corporations to reconsider decisions.

Other Consumer-Led Protests

The Feb. 28 blackout is one of several consumer actions taking place:

• Target Boycott (since Feb. 1): Civil rights activists are protesting the company’s DEI rollbacks.
• Leslie Jones’ Yearlong Boycott: The comedian urges consumers to shop Black-owned businesses and avoid major retailers like Amazon, Target, and Walmart.
• Faith-Based Boycott (March 5 – April 14): A 40-day fast and boycott against Target’s DEI policy changes.
• #LatinoFreeze Movement: Encourages Latino Americans to reduce spending in response to DEI cutbacks and immigration policies.
• National Action Network Buy-Cotts: Rev. Al Sharpton’s group has supported companies like Costco that uphold DEI commitments while planning boycotts against those who don’t.

The Impact of the Feb. 28 Blackout

With widespread support, the economic blackout could send a strong message to corporations. While one day of lost sales may not bankrupt businesses, the symbolic act highlights growing frustration among consumers.

Source: USA Today